Rare Beauty is a makeup line just recently created and launched by Selena Gomez. Rare Beauty is all about breaking down beauty standards. The makeup she created is not to cover who you are, but to make you feel good about who you are natrually. You are rare. This is so important, especially in today's society where the media makes young woman feel like there is only ONE beauty standard... but EVERYONE is beautiful in their own way.

According to Gomez, Rare Beauty's mission is to help everyone celebrate their uniqness. To redfine Beauty. They want everyone to learn self-acceptance. Which is so important because the person you should love the most is yourself. We empower our Rare Beauty community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. It is so important to feel good about yourself because that helps you feel good about life itself.